The Korea Times
amn_close.png
amn_bl.png
National
  • Politics
  • Foreign Affairs
  • Multicultural Community
  • Defense
  • Environment & Animals
  • Law & Crime
  • Society
  • Health & Science
amn_bl.png
Business
  • Tech
  • Bio
  • Companies
  • World Expo 2030
amn_bl.png
Finance
  • Companies
  • Economy
  • Markets
  • Cryptocurrency
amn_bl.png
Opinion
  • Editorial
  • Columns
  • Thoughts of the Times
  • Cartoon
  • Today in History
  • Blogs
  • Tribune Service
  • Blondie & Garfield
  • Letter to President
  • Letter to the Editor
amn_bl.png
Lifestyle
  • Travel & Food
  • Trends
  • People & Events
  • Books
  • Around Town
  • Fortune Telling
amn_bl.png
Entertainment & Arts
  • K-pop
  • Films
  • Shows & Dramas
  • Music
  • Theater & Others
amn_bl.png
Sports
amn_bl.png
World
  • SCMP
  • Asia
amn_bl.png
Video
  • Korean Storytellers
  • POPKORN
  • Culture
  • People
  • News
amn_bl.png
Photos
  • Photo News
  • Darkroom
amn_NK.png amn_DR.png amn_LK.png amn_LE.png
  • bt_fb_on_2022.svgbt_fb_over_2022.svg
  • bt_twitter_on_2022.svgbt_twitter_over_2022.svg
  • bt_youtube_on_2022.svgbt_youtube_over_2022.svg
  • bt_instagram_on_2022.svgbt_instagram_over_2022.svg
The Korea Times
amn_close.png
amn_bl.png
National
  • Politics
  • Foreign Affairs
  • Multicultural Community
  • Defense
  • Environment & Animals
  • Law & Crime
  • Society
  • Health & Science
amn_bl.png
Business
  • Tech
  • Bio
  • Companies
  • World Expo 2030
amn_bl.png
Finance
  • Companies
  • Economy
  • Markets
  • Cryptocurrency
amn_bl.png
Opinion
  • Editorial
  • Columns
  • Thoughts of the Times
  • Cartoon
  • Today in History
  • Blogs
  • Tribune Service
  • Blondie & Garfield
  • Letter to President
  • Letter to the Editor
amn_bl.png
Lifestyle
  • Travel & Food
  • Trends
  • People & Events
  • Books
  • Around Town
  • Fortune Telling
amn_bl.png
Entertainment & Arts
  • K-pop
  • Films
  • Shows & Dramas
  • Music
  • Theater & Others
amn_bl.png
Sports
amn_bl.png
World
  • SCMP
  • Asia
amn_bl.png
Video
  • Korean Storytellers
  • POPKORN
  • Culture
  • People
  • News
amn_bl.png
Photos
  • Photo News
  • Darkroom
amn_NK.png amn_DR.png amn_LK.png amn_LE.png
  • bt_fb_on_2022.svgbt_fb_over_2022.svg
  • bt_twitter_on_2022.svgbt_twitter_over_2022.svg
  • bt_youtube_on_2022.svgbt_youtube_over_2022.svg
  • bt_instagram_on_2022.svgbt_instagram_over_2022.svg
  • Login
  • Register
  • Login
  • Register
  • The Korea Times
  • search
  • all menu
  • Login
  • Subscribe
  • Photos
  • Video
  • World
  • Sports
  • Opinion
  • Entertainment & Art
  • Lifestyle
  • Finance
  • Business
  • National
  • North Korea
  • 1

    Hybe's new boy group Boynextdoor aims to be 'one and only' presence in K-pop

  • 3

    Brave Girls to restart activities under new name

  • 5

    Rapper Mino attends sister's wedding in U.S. amid military service

  • 7

    Running convenience stores becomes popular among people in 20s, 30s

  • 9

    Actors' off-screen chemistry enthralls fans

  • 11

    Sluggish exports behind weak Korean won

  • 13

    Naver suffers shrinking online search market share

  • 15

    Doctors, pharmacists to receive 30% bonus for offering telemedicine service

  • 17

    'Elemental' director on bringing his personal story of immigration to cinema

  • 19

    BTS' J-Hope to work as drill instructor at Army boot camp: sources

  • 2

    Seoul city erroneously sends emergency alert after NK launch

  • 4

    NK's attempt to launch 1st spy satellite fails after 'abnormal' flight: S. Korean military

  • 6

    Korea to ease immigration rules to attract more medical tourists

  • 8

    Big businesses face growing union pressure to extend retirement age

  • 10

    Seoul city takes flak for emergency text alert on NK's rocket launch

  • 12

    Anti-corruption watchdog set to investigate crypto assets of lawmakers

  • 14

    Seoul resident clashes with authorities for raising dogs to nab 'North Korean spies'

  • 16

    Pyongyang may have delayed spy satellite launch due to technical issues

  • 18

    NATIONALKorea likely to face pressure over imports of Fukushima seafood

  • 20

    Directors thrive on streaming platforms amid sluggish film industry

Close scrollclosebutton

Close for 24 hours

Open
  • The Korea Times
  • search
  • all menu
  • Login
  • Subscribe
  • Photos
  • Video
  • World
  • Sports
  • Opinion
  • Entertainment & Art
  • Lifestyle
  • Finance
  • Business
  • National
  • North Korea
Business
  • Tech
  • Bio
  • Companies
  • World Expo 2030
Thu, June 1, 2023 | 11:34
Companies
Mercedes-Benz vows to retain No. 1 import brand status for 7th year
Posted : 2022-01-25 15:24
Updated : 2022-01-25 15:28
Print PreviewPrint Preview
Font Size UpFont Size Up
Font Size DownFont Size Down
  • facebook
  • twitter
  • kakaolink
  • whatsapp
  • reddit
  • mailto
  • link
Mercedes-Benz Korea unveils the Concept Mercedes-Maybach EQS during a New Year press conference, Tuesday. Courtesy of Mercedes-Benz Korea
Mercedes-Benz Korea unveils the Concept Mercedes-Maybach EQS during a New Year press conference, Tuesday. Courtesy of Mercedes-Benz Korea

German brand plans to debut 6 new vehicles in 2022


By Kim Hyun-bin

Mercedes-Benz Korea plans to step up efforts for electrification, digitization and ESG in an effort to better transform into an all-electric vehicle manufacturer by 2030.

The company shared its business plans and strategies for 2022 under the theme of "Power the Future," during an online press conference, Tuesday, vowing to retain its status as the nation's No. 1 import car brand for the seventh consecutive year.

Executive members of Mercedes-Benz Korea took part including President and CEO Thomas Klein, Vice President of Sales Lee Sang-kuk, Vice President of Customer Services Thilo Grossmann; Vice President of Network Development Kristin Cho and Vice President of Product Management Johannes Schoen.

This year, Mercedes-Benz Korea plans to launch three new models and two facelifts, along with various additional vehicles to establish a strategic portfolio in Korea. This includes the new facelift of the CLS 4-door luxury coupe, the sixth-generation C-Class, the new Mercedes-AMG GT 4-Door Coupe 4-door sports car, the new EQE business electric sedan, the new EQB family electric SUV and the new Mercedes-AMG EQS 53 4MATIC+, which is the high-performance version of the EQS.

In addition, the company introduced the Concept Mercedes-Maybach EQS for the first time in Korea, Tuesday. The concept car is the first all-electric model of the Mercedes-Maybach brand representing the "Ultimate Luxury."

According to the German carmaker, it sold 76,152 vehicles here in 2021, ranking first among import car brands in the country for the sixth consecutive year since 2016. It has solidified its leadership in the country's import market, launching an online shop for new and used cars and adding six sales and service outlets last year. It currently runs 61 showrooms, 74 service centers and 23 certified pre-owned showrooms, providing customized customer services.

"We accelerated transformation and made meaningful results in Korea throughout 2021 to provide the best products and services to our customers," Klein said. "We will continue the strategic growth momentum centering on competitive models and customer service in 2022. In addition, we will continue activities for mutual growth with Korean society as a responsible corporate citizen."

Mercedes-Benz Korea unveils the Concept Mercedes-Maybach EQS during a New Year press conference, Tuesday. Courtesy of Mercedes-Benz Korea
Thomas Klein, president and CEO of Mercedes-Benz Korea, gives a company presentation during a press conference held online, Tuesday. Courtesy of Mercedes-Benz Korea

Mercedes-Benz Korea has been building an environment for customers to enjoy digital services anytime and anyplace, and plans to further expand digital services this year to strengthen the value of customer experience as well as service convenience.

The company aims to double its rate of online use by launching the Mercedes-Benz Service App and expanding online reservations for service centers.

It also aims to boost online sales, which began in 2021, so that customers can purchase various products conveniently. The company opened its official online sales channel, Mercedes Online Shop, last September, allowing customers to make down payments online for both new and pre-owned vehicles on its digital platform.

Starting this year, which will mark the eighth anniversary of the Mercedes-Benz CSR Committee, the company plans to expand its ESG management.

In 2021, Mercedes-Benz Korea launched its fifth CSR program, "GREEN+," under the themes of sustainability and decarbonization. This year the company will focus more on ESG, carrying out various sustainable activities such as picking up litter and forest creation in everyday life, as well as raising awareness of climate change risks and the importance of carbon neutrality.


Emailhyunbin@koreatimes.co.kr Article ListMore articles by this reporter
 
wooribank
Top 10 Stories
1Seoul City takes flak for bungled emergency text alert on NK's rocket launch Seoul City takes flak for bungled emergency text alert on NK's rocket launch
2Rude cabbies in Seoul face stricter penaltiesRude cabbies in Seoul face stricter penalties
3[INTERVIEW] Asia expected to be key driver of ESG growth: Deloitte ESG Partner INTERVIEWAsia expected to be key driver of ESG growth: Deloitte ESG Partner
4North Korea's spy satellite launch fails as rocket falls into sea North Korea's spy satellite launch fails as rocket falls into sea
5Retailers adopt generative AI to offer personalized products, services Retailers adopt generative AI to offer personalized products, services
6Committee calls for lowering requirements for foreigners to teach English online Committee calls for lowering requirements for foreigners to teach English online
7Chinese account for 54% of foreign-owned homes in Korea Chinese account for 54% of foreign-owned homes in Korea
8AMCHAM stresses S. Korea-US ties after NK fires 'space launch vehicle' AMCHAM stresses S. Korea-US ties after NK fires 'space launch vehicle'
9LS chairman appears in YouTube commercial LS chairman appears in YouTube commercial
10Mercedes-Benz Korea appoints new CEO Mercedes-Benz Korea appoints new CEO
Top 5 Entertainment News
1[INTERVIEW] Lee Jun-hyuk unrecognizable in 'The Roundup: No Way Out' INTERVIEWLee Jun-hyuk unrecognizable in 'The Roundup: No Way Out'
2'Elemental' director on bringing his personal story of immigration to cinema 'Elemental' director on bringing his personal story of immigration to cinema
3SHINee celebrates 15th anniversary of debut: 'It feels surreal' SHINee celebrates 15th anniversary of debut: 'It feels surreal'
4ENHYPEN reaches new career high with latest album 'Dark Blood' ENHYPEN reaches new career high with latest album 'Dark Blood'
5'Transformers: Rise of the Beasts' raises bar with epic battle scenes 'Transformers: Rise of the Beasts' raises bar with epic battle scenes
DARKROOM
  • Turkey-Syria earthquake

    Turkey-Syria earthquake

  • Nepal plane crash

    Nepal plane crash

  • Brazil capital uprising

    Brazil capital uprising

  • Happy New Year 2023

    Happy New Year 2023

  • World Cup 2022 Final - Argentina vs France

    World Cup 2022 Final - Argentina vs France

CEO & Publisher : Oh Young-jin
Digital News Email : webmaster@koreatimes.co.kr
Tel : 02-724-2114
Online newspaper registration No : 서울,아52844
Date of registration : 2020.02.05
Masthead : The Korea Times
Copyright © koreatimes.co.kr. All rights reserved.
  • About Us
  • Introduction
  • History
  • Contact Us
  • Products & Services
  • Subscribe
  • E-paper
  • RSS Service
  • Content Sales
  • Site Map
  • Policy
  • Code of Ethics
  • Ombudsman
  • Privacy Statement
  • Terms of Service
  • Copyright Policy
  • Family Site
  • Hankook Ilbo
  • Dongwha Group