New York fair connects Korean publishers with American readers
A new push to bring Korean literature and webtoons into the U.S. mainstream is set to land in Manhattan this week. Hosted at the NYC Seminar & Conference Center on Wednesday and Thursday, the "Outreach New York Book Fair" directly connects Korean publishers with major U.S. buyers, paving the way for "K-books" to capture the lucrative North American market. The Ministry of Culture, Sports and Tourism and the Publication Industry Promotion Agency of Korea, a state-run body that supports the publishing industry, have organized similar outreach fairs in three to five countries annually since 2015, holding one-on-one export meetings between Korean publishers and local buyers. Last year's edition, held in five countries, produced 1,045 consultations and about $17.66 million in export results. Last year's New York leg alone generated 252 meetings worth more than $7.5 million. This year's fairs will also visit Vietnam, Thailand, Taiwan and Italy. In New York, 15 Korean publishers, including Dasan Books, will meet 40 U.S. publishing houses, agencies and imprints, among them Penguin Random House,
Sep 2, 2026By Jhoo Dong-chan