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| Paradise Hotel Busan offers guests pleated bags made of Ecoever ― an eco-friendly material made from used plastic bottles ― in its "Lucky Paradise" package in cooperation with lifestyle brand Joseph and Stacey. Courtesy of Paradise Hotel Busan |
By Jun Ji-hye
An increasing number of luxury hotels here have been adopting eco-friendly policies in line with the rising trend in environmental, social and governance (ESG) management.
Their moves are also aimed at attracting the MZ generation ― a Korean term referring to millennials and Generation Z born between the 1980s and the 2010s ― that has emerged as one of the major consumer segments of promotions and packages offered by luxury hotels.
According to a recent survey unveiled by the UnivTomorrow Research Laboratory for the Twenties, 71 percent of the respondents among the two younger generations said they were willing to choose products from companies offering eco-friendly activities over other firms if prices and other conditions are the same.
To ride the wave of this trend, hotels are offering sustainable packages and promotions by, for example, cooperating with eco-friendly brands and changing single-use bathroom amenities to multi-use pump bottles.
Paradise Hotel Busan has recently released the "Lucky Paradise" package in cooperation with lifestyle brand Joseph and Stacey to provide guests with pleated bags made of eco-friendly material called Ecoever that is recycled from plastic bottles.
"The package has been well received by young people seeking to become greener consumers," a Paradise Hotel Busan official said. "We will continue to release services and products aimed at protecting the environment."
Glad Hotel has released the "Green Hocance Season 2" package ― "hocance" is a Konglish term with a meaning akin to "staycation" ― offering eco-friendly amenities such as toothbrushes made of bamboo, in cooperation with Toun28, an eco-friendly cosmetics brand.
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| Glad Hotel presents "Green Hocance Season 2" package that offers eco-friendly amenities such as this toothbrush made of bamboo. Courtesy of Glad Hotel |
The package does not allow parking, calling on guests to refrain from using their own cars and instead use bicycles or public transportation when coming and going to and from the hotel.
Walkerhill Hotels & Resorts has introduced rooms exclusively for vegans last month and released the "Begin Vegan" package.
Three family deluxe suites have been transformed into vegan rooms equipped with bedding products, which earned vegan certification, as well as eco-friendly towels, gowns and cushions. The hotel features eco-friendly room amenities.
InterContinental Seoul Parnas has replaced its key cards made of plastic with those made of bamboo, and introduced water bottles without labels designed to reduce waste and make recycling easier.
Lotte Hotel, which has also introduced water bottles without labels, replaced packing materials used in its Lotte City Hotel and L7 Hotel brands with eco-friendly ones, and changed single-use bathroom items to multi-use pump bottles.
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| Lotte Hotel has introduced water bottles without labels designed to reduce waste and make recycling easier. Courtesy of Lotte Hotel |
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