K-pop band aespa makes special appearance on KB web drama

By Yi Whan-woo

KB Kookmin Bank released a web drama featuring a special appearance by members of the K-pop girl band aespa, as a part of the bank's long-term efforts to attract young customers, the company announced on Monday.

A promotional poster for KB Kookmin Bank's web drama, which translates roughly as “Walk into the Wilderness 2023” / Courtesy of KB Kookmin Bank

Roughly translated as “Walk into the Wilderness 2023,” the web drama is a romantic fantasy in which three university students interact with each other in both the real world and the metaverse ― a fully realized virtual world that combines the use of 3D technology.

The web drama is a sequel to one released in 2022.

It consists of four episodes, with the first episode being released on July 28 on KB Kookmin Bank's YouTube channel. The remaining three will be introduced on Fridays at 6 p.m.

KB Kookmin Bank underlined that the story is not for promoting the company and is rather intended to “let young people have fun watching it.”

In particular, the company noted the target audience is Generation Z, a term referring to those born between 1997 and the early 2010s.

“We believe the web drama will help familiarize the target audience with our brand, and hopefully one day, meet us again as our clients,” the lender said.