Cho to help Suhyup attract young customers

Cho Bo-ah poses with Suhyup Bank's whale character. Courtesy of Suhyup Bank

By Park Hyong-ki

Cho Bo-ah, a local TV and film star, will be representing and promoting Suhyup Bank to help it attract young customers for a year, according to Suhyup, Monday.

She became the bank's PR ambassador last month.

"Given Cho's strong appeal to young people, she will be able to back us to target customers in their 20s," said a Suhyup Bank spokesman.

She has been appearing in TV advertisements and on posters, posing with Suhyup's account books and "Hey! Friends" characters including Ara the Mermaid and Raon the Whale.

Cho debuted with a minor supporting role in the 2011 JTBC sitcom, "I Live in Cheongdam-dong."

The 27-year-old actress' big break came when she starred with actor Jang Hyuck in the 2014 thriller, "Innocent Thing." She played a student who was obsessed with her gym teacher to the point where she wanted to kill his family and marry him.

Before then, she only had minor roles in TV dramas and music videos.

Cho studied tourism business in college, but dropped out to reapply to a film school with a concentration on acting to become an actress.

After the 2014 sleeper-hit movie with Jang, she landed her second leading role in the tvN romantic comedy, "The Idle Mermaid," a modern tale of Hans Christian Andersen's "The Little Mermaid."

Last year, Cho and local chef and entrepreneur Baek Jong-won hosted "Alley Restaurant" for a year. The variety show about Baek visiting and helping local small restaurants became a hit.

She was recently cast to play a doctor in an upcoming TV drama.

In a recent online survey of nearly 500 young people by a private education institute, Cho was voted the second most popular actress after singer and actress Bae Suzy.

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