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| JYP Entertainment CEO Jung Wook, third from left, and Korea Energy Agency Chairman Lee Sang-hoon, third from right, pose at JYP's headquarters in eastern Seoul after a certificate awards ceremony held to recognize JYP's use of renewable energy. Courtesy of JYP Entertainment |
By Dong Sun-hwa
JYP has become the first Korean entertainment company to join K-RE100, the Korean version of RE100, the global initiative in which businesses use 100-percent renewable electricity to power their operations.
The K-pop label, home to numerous A-list stars like TWICE and ITZY, recently received certification from the Korea Energy Agency for taking part in K-RE100. RE100 is led by non-profit organizations Climate Group and CDP ― formerly known as Carbon Disclosure Project ― and aims to facilitate the transition to zero-carbon electricity grids.
"JYP's participation is meaningful, as it shows that the Korean entertainment industry is also seeking to use renewable energy like manufacturers," the company said in a statement, Thursday, adding that a certificate awards ceremony was recently held at its headquarters in eastern Seoul.
According to JYP, it was recognized by the Korea Energy Agency for purchasing a renewable energy certificate (REC) in May, which shows its commitment to using green energies to run its business.
"We decided to join the RE100 to be more responsible in tackling climate change, which requires international cooperation," JYP explained. "We hope we can help more K-pop fans realize the significance of using renewable energy and motivate more companies to take part in this initiative."
Lately, JYP has been striving to reach environmental, social and corporate governance (ESG) goals by appointing a new non-executive director and running an eco-friendly corporate social responsibility (CSR) business titled, "Love Earth." It is also a member of "1% for the Planet," a global network of businesses and individuals that fund the work of different environmental groups.
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