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| Michelle Rodriguez, left, and Vin Diesel in a scene from "Fast and Furious 9" / Courtesy of the movie's official website |
By Ko Dong-hwan
Upcoming Hollywood action film "Fast and Furious 9" is raising expectations from many fans in Seoul in a spectacular fashion, as its trailer was shown simultaneously on six giant digital screens in the city's busy streets.
The screens were installed on top of buildings towering over a major intersection near Samseong Station in Seoul's Gangnam District, one of the city's most crowded and upscale areas. Atop the area's landmark K-Pop Square, a rounded L-shaped screen ― 81 meters long and 20 meters high ― was among the giant screens showing the synchronized snippet of the highly anticipated film.
According to News 1, a local news agency, it is the first movie promoted in such a manner and on such a scale since the beginning of the COVID-19 pandemic in early 2020.
The trailer is played every hour at the 33-minute, 58-second mark. The promotion began on May 5 and will continue through May 19 when the movie hits theaters for its global premiere.
The high-octane action flick, also known as "F9," is the ninth installment of the "Fast and Furious" movie franchise. It puts Hollywood action star Vin Diesel at the fore as leader of the group of speed-demon heroes, while American professional wrestler-turned-actor John Cena and actress Charlize Theron play villain roles.
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