In Seoul's bustling Namdaemun Market, a group of American tourists stepped out of a pharmacy and opened their shopping bags to show their haul: a box of Bacchus energy drinks and three packages of polydeoxyribonucleotide (PDRN) skin care products. Inside, other foreign shoppers queued at the counters with acne treatments, scar gels and cosmetics in hand. Pharmacists in white coats scanned their purchases at the registers. Scenes like this are becoming increasingly common as Korean pharmacies emerge as a new stop on the K-beauty tourism route. Foreign visitors are seeking both over-the-counter (OTC) dermatological drugs available only at pharmacies and pharmacy-sold cosmetics promoted through social media. “Foreign tourists now account for 40 to 50 percent of our sales,” Park Jun-sun, who runs one of the pharmacies in Namdaemun Market, told The Korea Times. “There weren’t that many when I opened two years ago, but the number suddenly started rising about a year ago.” Even at larger pharmacies that cater mainly to Korean customers, foreign shoppers have become more visible. Staff

Export push seeks to breathe new life into Korea's hollowed-out mining towns
Pharmacies emerge as new K-beauty stops for foreign tourists
Explore one of Seoul's trendiest spots through architect-led tour of Seongsu
AnalysisNorth Korea's diversifying missile arsenal complicates South's defense
Lee showed how he uses AI. Trump isn't telling
When Koreans were the foreigners: 'Ode to My Father' revisited
5 creepy Korean creatures, both famed and obscure
COVER STORY Acquittal revives Seoul mayor's presidential prospects
Spring comes earlier, autumn foliage later as climate change alters forests
N. Korea's Kim calls for 'strongest army' in speech for military meeting in Pyongyang
Taboola 후원링크