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| Genesis X concept displayed at the Ameron Hotel in Davos, Switzerland, Wednesday (local time). Courtesy of Hyundai Motor Group |
By Kim Hyun-bin
Hyundai Motor Group exhibited the Genesis X concept car during the "Korea Night" event held on the sidelines of the 2023 World Economic Forum (WEF), also known as the Davos Forum, the company said, Thursday.
The company announced Wednesday (local time) that it displayed the luxury vehicle inside a transparent glass container that displayed the words "World Expo 2030 Busan, Korea," at the Ameron Hotel in Davos, Switzerland, where the Korea-focused event was held.
The Genesis X is the fifth concept car of Hyundai Motor's Genesis brand, following the New York Concept, GV80 Concept, Essentia Concept, and Mint Concept, which were previously unveiled.
Korea Night was held to promote Busan's bid to host the World Expo 2030 as well as Korean culture to key figures gathered in Davos. Around 200 people attended, including heads of state and organizations in major countries, CEOs of global companies and world-renowned scholars and journalists.
The Genesis X was displayed at the entrance to the Korea Night event, attracting attention from key figures in attendance, naturally promoting Busan, a candidate for the World Expo 2030, and conveying a vision for the future of the Korean automotive industry.
Hyundai Motor has been actively contributing to Busan's Expo campaign during the Davos Forum. The company has been operating 58 vehicles in Davos sporting promotional slogans related to the World Expo from Jan. 16 to 20, targeting key figures from around the world, as well as locals and tourists gathering to attend the forum.
Among the 45 eco-friendly vehicles, 18 Genesis G80 electrified models, eight GV60 electrified models, four GV70 electrified models and 15 Santa Fe plug-in hybrids (PHEV) have been operating at the Davos Forum.
The Santa Fe PHEV is in operation for the convenience of forum attendees as a shuttle between major event venues, train stations and lodging areas in downtown Davos. The Santa Fe PHEV shuttle has been available for those attending events hosted by Korea.
