It seems advertising is taking a stab at a new approach to reel in sales. Yet, when we hear the word ‘collagen’ do we think of a trip to the cosmetic clinic for a lip injection or the material going into a new shirt? Apparently the makers here at this local Korean clothing store see it differently when marketing their stylish apparel. Clearly a gimmick, the sign really stands out when roaming around looking for a bargain.

/ Courtesy of Greg Curley