The Korea Times close
National
  • Politics
  • Foreign Affairs
  • Multicultural Community
  • Defense
  • Environment & Animals
  • Law & Crime
  • Society
  • Health & Science
Business
  • Tech
  • Bio
  • Companies
Finance
  • Companies
  • Economy
  • Markets
  • Cryptocurrency
Opinion
  • Editorial
  • Columns
  • Thoughts of the Times
  • Cartoon
  • Today in History
  • Blogs
  • Tribune Service
  • Blondie & Garfield
  • Letter to President
  • Letter to the Editor
Lifestyle
  • Travel & Food
  • Trends
  • People & Events
  • Books
  • Around Town
  • Fortune Telling
Entertainment
& Arts
  • K-pop
  • Films
  • Shows & Dramas
  • Music
  • Theater & Others
Sports
World
  • SCMP
  • Asia
Video
  • Culture
  • People
  • News
Photos
  • Photo News
  • Darkroom
  • The Korea Times
  • search
  • Site Map
  • E-paper
  • Subscribe
  • Register
  • LogIn
search close
  • The Korea Times
  • search
  • Site Map
  • E-paper
  • Subscribe
  • Register
  • LogIn
search close
National
  • Politics
  • Foreign Affairs
  • Multicultural Community
  • Defense
  • Environment & Animals
  • Law & Crime
  • Society
  • Health & Science
Thu, July 7, 2022 | 09:42
Hansik Disregarded at 2010 Shanghai Expo
Posted : 2010-04-11 19:05
Updated : 2010-04-11 19:05
Print Preview
Font Size Up
Font Size Down
By Do Je-hae
Staff Reporter

Visitors to the upcoming Shanghai Expo will have a hard time finding a Korean meal.

There will be only one Korean eatery out of the 90 restaurants within the expo complex, according to the organizing committee for the world’s largest expo in the event’s history.

The only Korean restaurant available will be housed within the Korean Pavilion. Most of the restaurants will serve Chinese and Western food. Around 15 percent of them will be Japanese restaurants.

The disregard for hansik, or Korean food, at the expo is alarming, considering that Koreans are expected to constitute one of the largest groups of overseas visitors, after Japan.

Seoul spent some $35 million building the Korean Pavilion, spanning an area of nearly 7,700 square meters. It is the second-largest pavilion, after that of the host country, China.

Around 70 million people are expected to visit China during the six-month event that is slated to begin in May, organizers said.

Some experts say that authorities were ill prepared to make the best use of the expo as a showcase for Korean food, despite the nation’s arduous drive for hansik globalization.

Another reason for the expo’s under-appreciation of Korean food could be found in its relative unpopularity among Chinese people. More than 40 percent of Chinese tourists to Korea found Korean food “tasteless,” according to a survey conducted by the Korea Tourism Organization last year.

To counter criticism that hansik promotion has lacked focus and coordination, a new committee was established last month by the food ministry in cooperation with experts in the private sector to promote Korean foods and ingredients overseas.

Meanwhile, Korea will place top priority on publicizing the remote southern town of Yeosu, which will be the host of the next expo in 2012, during the Shanghai event.
Emailjhdo@koreatimes.co.kr Article ListMore articles by this reporter
 
LG
  • Woman gets 1-year imprisonment for assaulting elderly man on subway train
  • First lady thrust back into spotlight over unofficial aide
  • Seoul gov't promotes veganism to fight climate crisis
  • 'Stable environment needed to nurture Korean mathematicians': June Huh
  • Kakao falls victim to Google's in-app payment policy
  • Korea's new COVID-19 cases up for 2nd day amid resurgence concerns
  • Yoon orders military to swiftly punish North Korea in case of provocations
  • President Yoon's approval rating falls: poll
  • Court upholds ban on rallies in front of ex-president's home in Yangsan
  • Appeals court upholds prison term for father for fracturing infant son's skull
  • 'Extraordinary Attorney Woo' to be adapted into webtoon 'Extraordinary Attorney Woo' to be adapted into webtoon
  • Lee Jung-jae, Jung Woo-sung reunite after 23 years for Lee's directorial debut, 'Hunt' Lee Jung-jae, Jung Woo-sung reunite after 23 years for Lee's directorial debut, 'Hunt'
  • 3 black-and-white photo exhibitions offer testament to 20th-century world history 3 black-and-white photo exhibitions offer testament to 20th-century world history
  • [INTERVIEW] 'Money Heist: Korea' writer feels satisfied to expand series' franchise [INTERVIEW] 'Money Heist: Korea' writer feels satisfied to expand series' franchise
  • BLACKPINK to drop new album in August BLACKPINK to drop new album in August
DARKROOM
  • Afghanistan earthquake killed more than 1,000

    Afghanistan earthquake killed more than 1,000

  • Divided America reacts to overturn of Roe vs. Wade

    Divided America reacts to overturn of Roe vs. Wade

  • Namaste: Yogis to celebrate International Yoga Day

    Namaste: Yogis to celebrate International Yoga Day

  • Poor hit harder by economic crisis

    Poor hit harder by economic crisis

  • Roland Garros 2022

    Roland Garros 2022

The Korea Times
CEO & Publisher : Oh Young-jin
Digital News Email : webmaster@koreatimes.co.kr
Tel : 02-724-2114
Online newspaper registration No : 서울,아52844
Date of registration : 2020.02.05
Masthead : The Korea Times
Copyright © koreatimes.co.kr. All rights reserved.
  • About Us
  • Introduction
  • History
  • Location
  • Media Kit
  • Contact Us
  • Products & Service
  • Subscribe
  • E-paper
  • Mobile Service
  • RSS Service
  • Content Sales
  • Policy
  • Privacy Statement
  • Terms of Service
  • 고충처리인
  • Youth Protection Policy
  • Code of Ethics
  • Copyright Policy
  • Family Site
  • Hankook Ilbo
  • Dongwha Group