Galleria Luxury Hall, which provides the widest assortment of luxury goods in Korea has 42 Italian luxury brands accounting for about 40 percent of its total.
They include nine prestige brands such as Bottega Veneta, Salvatore Ferragamo, Gucci, Fendi and Tods, and 33 fashion brands, including Armani, A.testoni, Max Mara, Anna Molinari, Marni and Ermenegildo Zegna.
Because of its high composition ratio of Italian brands compared to 25 French brands, 11 American brands, nine British brands and eight German brands, Galleria Luxury Hall gets attention as the representative shopping Mecca for Italian luxury goods.
The reputation of Galleria Luxury Hall for Italian luxury brands is due to its location that considered a trendy fashion district.
It corresponds with the popularity, practicality and fashion senses of Italian luxury brands.
Especially due to its fascinating material and brilliant fashion sense, Italian luxury brands maintain their position as the most loved brands by trendsetters who also are the main customers of Galleria Luxury Hall.
Due to the characteristics of the location and its customers, Galleria Luxury Hall has seen double-digit growth for Italian luxury brands each year and sent International Merchandising Team buyers to Italy regularly to find local luxury brands.
Furthermore, Galleria Luxury Hall has attracted their customers by issuing leaflets, DM and magazines to inform people of the introduction of new luxury goods and news about Italian fashion trends.
Galleria Luxury Hall held the Italian Festival sponsored by the Embassy of Italy in Seoul and the Italian Cultural Institute from March 30 to April 8.
The whole department store was decorated in exotic Italian style for the customers to fully feel Italian culture and to look around luxury goods.
Additionally, Galleria developed the festival under the three themes; Culture, Fashion and Flavor.
An Italian dancing troupe performed and Italian dress and Venice Carnival masks were on display. Also, Italian style sidewalk cafes were positioned around the department store and these played an important role in the festival's success.