LSIS Vice Chairman Koo Ja-kyun, left, watches a Power T&D equipment display during the Hannover Messe 2012, Wednesday. / Courtesy of LSIS

By Cho Mu-hyun

LS Industrial System (LSIS) is seeking to strengthen its brand awareness as an eco-friendly enterprise at an international trade fair held in Germany.

LSIS, led by the CEO Koo Ja-kyun, said Wednesday the nation’s leading component provider is displaying a series of what company officials claim are ``eco-friendly’’ products at the Hannover Messe Fair.

The trade show began Monday and will last through Friday. In its own booth, LSIS showed items such as “Smart Grid” business infrastructure, new automotive modules and other diverse solutions.

“Green biz, which we have been working on since 1998 when we employed the electronic gadgetry concept in the market for the first time, shares the concept of the Green Intelligence theme at the Hannover Messe 2012” said Koo.

``We wanted to show that LSIS’ Green Biz technology was on a par with other global leaders in the area, and promote that we offer complete solutions.”

Based on three themes dubbed “Innovative Solution Zone,” “Infrastructure Solution Zone,” and “Intelligent Solution Zone,” the company displayed its well-known power circuit breakers, inverters and PLC networks in eight booths of Stand C24, Hall 11 at the fair.

LSIS has been chosen as one of world’s 100 most innovative companies by Thomson Reuters for its number of patents.