By Kim Tong-hyung
Television commercials for domestic appliances like refrigerators, ovens and laundry products are obviously aimed at women. What marketers can’t decide, however, is whether it’s better to have the products endorsed by beautiful women or men just as pretty.
It wasn’t long ago when famous actresses like Song Hye-kyo and Ko Hyun-jung were dominating the television advertisements for ``kimchi’’ refrigerators, which are specially designed for maintaining the Korean staple dish of fermented cabbage.
But it now seems that major consumer electronics makers like Samsung Electronics and LG Electronics have decided they would rather use male celebrities to lure female customers.