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Singer-actor Lee Seung-gi and actress Han Hyo-joo have been picked as rising ad models for the second half of this year for their starring roles in the SBS-TV drama ``Brilliant Legacy,'' which ended its run at a viewing rate of 47.1 percent in July.
A survey of 1,625 people aged 16 or over living in Seoul and Gyeonggi Province showed that Lee and Han posted sharp rises in ranking, compared with the first-half survey. Brand38, a local brand consulting company, conducted the surveys.
Lee saw his ranking soar from 23rd in the first half to fourth. Han, who had not been ranked in the first half, came in at 17th.
In the latest survey, comedian Yoo Jae-suk and figure skater Kim Yu-na ranked first and second, respectively. In the first half, Kim and Yoo were first and second.
Girls' Generation, one of South Korea's leading pop idol groups, and boy band 2PM took third and seventh places, respectively, emerging from low rankings.
In contrast, traditionally high-placed actors such as Jang Dong-gun and Jeon Ji-hyun suffered sharp falls in their rankings.
