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| Uniqlo and British fashion brand JW Anderson's collaboration works are on display at the Uniqlo store in Seoul, Friday. / Korea Times photo by Lee Han-na |
By Lee Han-na
Japanese clothing retailer Uniqlo and British fashion brand JW Anderson presented pieces from their third collaboration for spring and summer to Korean consumers Friday.
The collaboration is targeted at millennials by incorporating street fashions. The 2019 Spring and Summer Uniqlo and JW Anderson Collaboration was inspired by museums and galleries with artistic masterpieces.
JW Anderson is an internationally renowned fashion brand based in London. It was established by the Northern Irish designer, Jonathan Anderson in 2008. The award-winning brand has received Designer of the Year awards for both menswear and womenswear at the 2015 British Fashion Awards.
"New-tro," which refers to retro yet trendy designs, is a trend of Korean millennials. In line with that, JW Anderson presented iconic and classic designs of English fashion which Uniqlo describes as "English eccentricity and style".
Both Uniqlo and JW Anderson are well known for their modern and simple designs. Aside from beauty, Uniqlo stresses durability as "LifeWear," its philosophy in clothes, and products affordability. Anderson, in that respect, has been successfully satisfying with his excellence in both artistry and practicality.
Stripes are an iconic symbol of the JW Anderson brand. Reversible check trench coats were presented with reversible ribbed blousons. For more casual and youthful designs, pocketable parkas are available in two colors with reversible hats and tote bags. The design displays JW Anderson's gender neutral aesthetic.
Blouses, skirts, and dresses in paisley print were also presented in the collection reinterpreted from the patterns which JW Anderson had showed on its runway.
Uniqlo, a Japanese fashion brand, started in Korea as an online store in September of 2009. Since then, it has grown to over 186 offline stores within the country. With its simple and casual style, it has gained popularity with Korean celebrities.
Lee Han-na is a Korea Times intern.
