SHINee returns with first hip-hop dance song 'Don't Call Me'

K-pop boy band SHINee dropped its seventh full-length album "Don't Call Me" at 6 p.m., Monday (KST). Courtesy of SM Entertainment

By Dong Sun-hwa

K-pop boy band SHINee has again broadened its musical spectrum.

Known for its ever-changing sonic style, the SM Entertainment group returned to the music scene Monday with its first hip-hop dance song "Don't Call Me." It is the first time for SHINee to try out such a genre since its debut in 2008. The track, co-composed by several high-profile songwriters including Kenzie, is the lead single of the album which hit major streaming sites at 6 p.m. (KST).

"I think our fresh album will mark the turning point in our career," youngest member Taemin said during Monday's online press conference. "So far, we have tried various genres ranging from urban R&B to EDM, but this is our first time to dive into hip-hop dance. The songs and performances will be distinctive from our previous work, but we still added SHINee's musical feel to them."

Member Key brought the song's lyrics to the spotlight.

"I would say the lines are hysterical," he said. "In fact, we gave twists not only to the lyrics but also to our fashion and visual aspects because we wanted to showcase something new and different to people.

"Many relate SHINee to trendiness, but this time we centered on weightiness. Since we are releasing music for the first time in over two years, we tried to include music that holds some weight and power."

The album also contains eight more tracks of diverse genres including "Heart Attack," "Code," "Marry You," "I Really Want You" and "Kiss Kiss."

"While gearing up for the release, I was really happy because the four of us finally reunited after more than two years. I think our reunion has created a great synergy this time," front man Onew said.

During the hiatus, three members ― Onew, Key and Minho ― served their compulsory military service, while Taemin forged his solo career. Taemin also joined SuperM, comprising seven members from SM's boy bands EXO, NCT and SHINee.

"It was a bit challenging to adapt to my new lifestyle after returning to civilian life ― it was quite odd to see myself dancing in front of mirrors," Minho said. "But thanks to the help from the other members, I was able to settle in."

Taemin wrapped up the session.

"I am content with the quality of our new release," he said. "All our members poured a lot of effort into it. I hope the listeners give it high ratings."

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